Head of Design
September 2021 - Present
Currently the Head of Design for Made.com, an online furniture and homeware brand collaborating with independent designers and makers to creating affordable aspirational pieces, managing the creative and design teams across lighting, furniture and upholstery.
October 2019 - August 2021
Responsible for upholstery, furniture, and lighting designs for both Soho House and Soho Home. Founded in London in 1995 as a private members’ club for people in the creative industries, Soho House & Co has since opened clubs across Europe, North America and Asia, as well as restaurants, cinemas, work spaces, spas and bedrooms. Soho Home is an interiors collection from Soho House that includes furniture, lighting, tableware, textiles and accessories created for and inspired by the Houses. Main roles included working with design and build teams, interior designers and architects to design and develop products for the next set of Soho House projects.
August 2017 - October 2019
Located in Philadelphia, USA, I was responsible for all Furniture, Upholstery and Lighting design - managing a team of designers to create unique, aspirational products. Working alongside the Creative Director and the Concept Team we delivered new direction and trends each season, identifying new product categories to create a market leading aesthetic. Starting with hand sketches we created the designs and product direction for the season, moving into 3D modelling to produce renderings and finally full technical drawings for sampling. I worked very closely with the buying and production team to push our factories and vendors to source new materials and techniques. My team and I also created ‘swatch requests’ based on the concept, to really push newness in our designs. At the start of creating the seasonal assortment I worked with my team to establish workloads and individual directives for each of my designers, managing the design calendar to ensure deadlines and targets were met. I then worked with them throughout the season to help shape and develop their sketches.
Head of Home
January 2016 - August 2017
In charge of the Home department at French Connection, leading a team of product developers and buyers working on categories including furniture, lighting, textiles and kitchenware. In charge of all departments including design, production, licensing, wholesale, catalogue design, styling and brand identity. Responsible for all product design and development, brand identity, creative conception and continuation of the current range through e-commerce, retail, concessions and licensing. Working across several different teams - from marketing and graphics to visual merchandising and retail - having the ability to focus time and effort where necessary. My role combined all aspects of a products development from initial sketches to visual merchandising in stores and online, including designing the catalogue and styling the seasonal photography shoots.
Lead Furniture Designer
January 2014 – January 2016
In charge of all furniture and upholstery design at Marks and Spencer from SS15 onward. My role covered all areas of the home including Living, Dining, Home Office, Bedroom, Bathroom, Kids and Outdoor. I was responsible for all new developments, continuation of the existing range, and identification of new product opportunities and categories. I managed and collaborated with suppliers, designers and major brands such as Ercol, Conran and Marcel Wanders. A major part of my job was to forecast and study customer patterns and identify new trends in keeping with company strategy. I worked closely with the internal and external supply chain, had daily contact with suppliers and factories, and travelled extensively throughout the year to countries such as Brazil, China and Indonesia. Several furniture pieces have been the feature of magazine articles in publications such as Elle Decoration, Living Etc, The Sunday Times, Ideal Home, House & Garden, and Kitchens Bedrooms & Bathrooms. My design for the Conran Ashworth Desk was awarded a Design Guild Mark.
October 2011 – December 2013
Based in Leicester I was responsible for various areas of the home including Living, Dining, Home Office, Mirrors, Fireplaces and Hallway. My first full range, a contemporary high gloss design, generated £2.2m in its first season. I had several products officially design registered and have had products featured in Elle Decor magazine. Extensive travel to factories in China and Malaysia to sign off prototypes and to brainstorm new products and ideas.
September 2008 – October 2011
In charge of new projects, developing ideas and concepts, 3D modelling, renderings and fully detailed manufacturing drawings. Responsible for increased productivity and throughput of projects, lowering lead time from 9-10 weeks to just over 5 weeks. Have worked on projects for all areas of the home, designing individual products to entire room sets. Regular trips abroad to various furniture fairs and exhibitions ensured the latest trends and technologies could be incorporated into my designs.
First Man Standing Ltd
September 2006 – May 2008
Responsible for conceptual design and sketch work, research and development and designing and making prototypes. Directly involved in the design of an innovative new wheelchair that reduces Repetitive Strain Injury and Carpel Tunnel Syndrome. My role in the project was conceptual, 3D Modelling and renderings, sourcing materials and suppliers, and completing fully detailed Patent Drawings.
BA (Hons) Product Design
September 2003 – July 2006
A Chartered Society of Designers (CSD) accredited course, working on live industry briefs set by real clients such as Paul Smith and Nestle, my work was exhibited at the final year Degree Show in London. My course focused on creative design skills in order to develop new products for manufacture within a wide range of industries. During the first two years I studied alongside 'BSc (Hons) Product Design' and 'BA (Hons) Furniture and Product Design' courses, enabling me to develop a multi-disciplinary perspective.