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  • HOME | Adam Daghorn

    Design, Concept & Development Award-winning design studio with over 20 years’ experience across hospitality, retail and interiors - designing and developing products for global brands such as Soho House, The Conran Shop, Arhaus and Anthropologie. Inez Accent Chair for Anthropologie Reya Sofa for Soho Home Rafi Sofa Collection for Heal's Soho House Rome Soho House Holloway Audley Chair for Neptune Ninety Table and Orby chair for The Conran Shop Sagrada Chair for Soho Home Bemand Table Lamp for Lulu & Georgia

  • PROCESS | Adam Daghorn

    Process Trust the process... Backed by 20 years of first-hand experience in the industry, we offer design, product development, and innovation to produce best selling outcomes. From concept to market, we can help at every stage of the process, ensuring designs, strategies and products are right no matter the client or the market. Experience working with factories and suppliers in almost every major country around the world, we are able to streamline the development process and reduce manufacturing complications or issues. Being able to draw from the knowledge gained working for global retailers, as part of the in-house teams, from a consultancy point of view and as an external brand in its own right, means we will be able to identify potential gaps in your assortment, evaulate the competition and anaylse your product range to ensure we only offer solutions that strengthen your brand. Working with our clients, either from a specific design brief or from our own developments, we ensure there are multiple touch points throughout the process to keep everything aligned. Starting with initial concept and direction, through sketching and 3D modelling, the first stages help to finalise the brief and confirm the ideas. Once the initial designs are approved we move on to full 3D renderings, ensuring all details and features are called out and highlighted. Roomset imagery helps to set the scene and are perfect for for your own presentations. Using the extensive experience travelling to suppliers and factories, we are more than comfortable to work with your manufacturing partners to deliver the best possible solutions to any pricing or construction challenges. Striking the balance between ease of manufacture without comprising on design is at the forefront of everything we do. Brands We are extremely proud to have developed a prestigious list of clients over the last 20 years. Working as a member of the in-house team or as an external design resource, we have applied the same drive and work ethic to every role or project.

  • AWARDS | Adam Daghorn

    Design Awards Heal's Innovation Award - 2025 A prestigious recognition within the interior design and furniture industry, given by the historic British retailer Heal's to celebrate forward-thinking design, pushing boundaries, and exceptional craftsmanship. The striking Tidal Sideboard makes a dramatic statement with its distinctive laser-cut design, showcasing the beauty of its natural materials. A light oak interior contrasts with the exterior - comprised of ash and smoked oak, with inlays of walnut - combining to create a sculptural motif that evokes a bold sense of movement. With sleek powder-coated handles, soft-close doors, and adjustable internal shelves, the Tidal is a contemporary yet practical storage solution for any modern home. The tapered legs and overhanging top make the desk incredibly functional, allowing maximum work space Design Guild Mark - 2016 The prestigious Design Guild Mark is awarded to drive excellence and raise the profile of British design and innovation. The Award recognises the highest standards in the design of furniture for volume production, by the finest designers working in Britain. Whilst working for Marks & Spencer one of Adams designs - the Ashworth Desk - was awarded Design Guild Mark #150. In April 2016 he had the privilege of presenting the Ashworth Desk to some heavyweights of the industry, representing companies such as John Lewis, TwentyTwentyOne, The Evening Standard and Conran. In the frame section, beneath the glass, there is an innovative cap which hides the leg fixings and screws

  • ABOUT | Adam Daghorn

    Our story... Adam has been designing for global brands such as Soho House, Conran, Heal's, Anthropologie, Arhaus, Marks & Spencer and John Lewis for nearly 20 years. In 2016 he was awarded a coveted ‘Design Guild Mark ’ by The Furniture Makers Company for his Ashworth Desk, designed for Conran and manufactured by Marks & Spencer. Wherever Adam works he always bring an organised, business minded approach to every role, adapting to each brands identity and aesthetics whilst always delivering against sales targets and strategic goals. His designs and products have been featured in publications and magazines around the world, including Architectural Digest, Grazia, Elle Decor, Vogue, Living Etc, The Telegraph, The Sunday Times, The Guardian, The Daily Mail, Ideal Home, House Beautiful, House & Garden, and Kitchens Bedrooms & Bathrooms. In 2017 he relocated to the United States to work for Anthropologie, taking charge of the design team for furniture, lighting and upholstery. After returning to the UK in 2019, he became Design Director for Soho House, a private members’ club based in London. Following on from his role as Head of Design for Made.com, Adam made the decision to focus solely on his own design studio, which he founded in 2017. Now he is designing and developing products for brands such as West Elm, Arhaus, McGee & Co, Heal’s, Lulu & Georgia, The Conran Shop and Anthropologie.

  • CONTACT | Adam Daghorn

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